Atom Bank 'Shake Up Your Savings'
Concepting & delivering an ownable brand world, character, and ‘Shake up your savings’ message, starting as a social test pilot.
Originally a small-scale social brief, we worked with them to unlock bigger ambitions. Arming Atom with a friendly face to unlock their old tone of voice – one that's both playful and provocative. Injecting joy into a stuffy category (mortgages, ISAs, yawn yawn) and step into endless seasonal relevance.
Creative Direction, Strategy & End-to-End Production
Copywriting & Ideation
Design of Master Assets
Some little piggies go to market. Others, like ours here, take a right old battering – and all in the name of advertising. From being fired out of cannons, to having a stick of dynamite shoved up his *ahem*, we showed how Britain can get their piggy banks fizzing with energy again.
It gave us the vehicle to go beyond great rates and turn up throughout the year with something to say, cutting through culture at every opportunity – whether we were tackling high street horrors at Halloween, or helping customers 'Sleigh' their savings in the festive period.
Delivered in collaboration with Atom Bank.
Role: Creative Director, Journey Further