La Redoute
Working in collaboration with the French retailer's global team to deliver a distinctive & consistent ecosystem for paid brand activity across fashion, home and always-on campaigns.
We took product imagery, shoot content, UGC and combined with UK trending content, inspiration and strategy for our home-grown audience – with the objective to turn a discount retailer into something more premium.
Creative Direction & Production
Copywriting & Ideation
Consistent deployment of type styles, logo placement, speed of video and a branded 'strip banner', helped us unify disparate categories (from denim to dinner plates) across a complex product catalogue.
I lead the team pumping out over 80+ assets a month, diversified across design, motion, UGC & brand video, and across awareness campaigns, 'always-on', quick trending pieces and promotions.
In collaboration with La Redoute Global teams.
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