Interflora 'Say More'
VOD, social & audio relaunch of Interflora's 'Say More' brand platform – comprising of 30', 20', 10' and 6' cutdowns and 120+ social assets over a two week period. 'Say More' was working for the brand, but the team thought it could work harder – ironically, that it could say more.
We worked with them to refine and reproduce the brand's articulation cross-channel – on everything from TV and TikTok, to Meta and Google Ads – with platform-native creative at each stage of the funnel.
Creative Direction, Strategy & End-to-End Production
Copywriting, Ideation, Master Design
With a stripped back production team we rewrote their hero 'Say More' TV ad and a series of high-impact cutdowns with simpler scripts to help us land the proposition and brand far more clearly.
We took that world across VOD, radio, social & demand gen in an easy-to-activate way where striking product imagery, UGC and hi-fi shoot content landed the idea of not just saying something, but saying something more.
Yeah.... that's me.
Production: SomeSuch Productions & Pollen Studio.