CLIENT

Swankii London

CONCEPT, VISUAL IDENTITY & BRAND ROLLOUT

(FREELANCE – 2022)

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THE CONTEXT

Swankii is a lifestyle brand merging fashion and music, built to deliver unforgettable VIP music experiences to an exclusive member network. The process is simple: buying into Swankii NFTs online, buys you access to VIP events in the real world. And, as the first luxury travel fashion brand to launch in the smart chain network, it needed a slick identity to match.

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A 'LIVING' ICON

Swankii's icon is inspired by the ‘double sharp’ symbol in sheet music. It’s also shaped like an ‘X’ which nods to Swankii's collaborative approach. It can also change based on music genre or event type.

Sometimes it might be seen in its simplest form, and other times it might be curvier – for softer music – or more angular. At the end of the day, however, it’s still recognisably Swankii.

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The numerous weights of the brand's font family allow Swankii to switch up its style, depending on genre of music. That way, the visual world of Swankii never gets old, and can be slotted into every type of event.

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The ‘double sharp’ icon is repeated, and overlapped, to create Swankii’s recognisable pattern. One that stands up alongside other new and heritage fashion brands, it's used on both digital and physical products.

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WITH THANKS TO

The Swankii team

CONNECT WITH ME

FULL PORTFOLIO

Available on request.

© COPYRIGHT AMY JONES 2022.

AMYELJONES

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