CLIENT

Schnap! Game

VISUAL IDENTITY, PACKAGING, WEB & DIGITAL

(FOUNDER & CREATIVE LEAD)

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THE CONTEXT

For those sick of googling the rules to Ring of Fire for the hundredth time, or searching high and low for ping pong balls, a new party game needed making. An unmissable product that would shake up the saturated and soggy party industry both online and off.

Based on traditional snap, the rules are simple – first to call out two matching cards gets to delegate the boozy forfeit to another player. Bright, bold and led by emoji-style illustrations, the high-contrast colour palette and easy-to-interpret actions made the deck easy to differentiate at speed.

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SCH-Card-Back
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The illustrations from the original edition translated into impactful animation assets for promo videos and social media, stepping out beyond the cards to help Schnap! become recognisable online and off.

Schnap Game Description
Schnap! Game Animated Gif

Made by the world leader in card game manufacturing, Cartamundi, we launched the first edition in time for Freshers' Week 2019. It later went on to sell out, even breaking borders as packs flew out to Europe, Australia and the United States.

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WITH THANKS TO

Jack Andrews

CONNECT WITH ME

FULL PORTFOLIO

Available on request.

© COPYRIGHT AMY JONES 2022.

AMYELJONES

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