Interflora: International Womens' Day 2021
CONCEPT, ART DIRECTION & DESIGN
(AGENCY: RISE AT SEVEN – 2021)
Taking on the #ChooseToChallenge theme on International Women's Day 2021, leading florists Interflora wanted to make a statement that mattered. Visualising a series of shocking gender inequality statistics using what Interflora know best – flowers. We ran this on-site, across social media, and in print/OOH.
The project was covered by a range of marketing press, including Adweek, The Drum and AdAge, alongside IWD campaigns by Samsung, Hershey's and Barbie.
WITH THANKS TO
Interflora & Rise at Seven
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© COPYRIGHT AMY JONES 2022.