CLIENT

Black Knights Tequila Liqueur

CONCEPT, VISUAL IDENTITY & BRAND ROLLOUT

(CO-FOUNDER & CREATIVE LEAD)

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THE BIG IDEA

Short for Black Knights Tango, otherwise known as the Mexican Defence, this tequila liqueur identity leans on the verbal and visual world of chess. Starting from scratch with the identity and naming for this coffee and caramel liqueur brand, we looked for inspiration in pairs, and areas of balance and contrast. 

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DEVELOPING A 'CODEBOARD'

After the QR code's unexpected comeback, the similarities between the black and white squares of the chessboard and code were hard to ignore. Our codeboard was used to build intrigue and point users to the launch site. 

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Full case study coming soon.

WITH THANKS TO

Thierry Ngutegure
& Liquor Studio Leeds

CONNECT WITH ME

FULL PORTFOLIO

Available on request.

© COPYRIGHT AMY JONES 2022.

AMYELJONES

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