MacKeeper: The Apple Collection
CONCEPT, ILLUSTRATION & COPY
(AGENCY: RISE AT SEVEN – 2021)
Utility software provider MacKeeper wanted to create interesting and shareable creative content in order to improve audience perception, whilst closely aligning themselves with tech giants Apple – the brand that their services protect.
This series of illustrations imagines what household items look like if designed by Apple – including toothbrushes, turntables and even socks.
From socks with Find My technology, to lipsticks available in every iconic iPhone colour, this collection of items brings innovation to the everyday. Paired with punchy (and sometimes sarcastic) copy, the items were housed on-site as part of a custom-built campaign landing page.
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© COPYRIGHT AMY JONES 2022.