CLIENT

Nike x Air Jordans Cot Booties

CONCEPT, COPYWRITING & DESIGN

(FREELANCE – 2021)

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THE CONTEXT

Old school Nike ads from the 1970s were known for their simple and clean photography and headlines. This Nike and Air Jordans collab revisits their old ad style in order to reboot their classic sneakers for future all-stars.

The concept is simple: we all want to follow in the footsteps of giants. Led by the headline & image pairings made recognisable by the 1970s era, the positioning offers a simple benefit: Your baby's first steps are so important, they might as well be taken in the greatest shoes. 

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This series of visuals revisits the classic style with a youthful twist – just like the legendary sneaker styles that have stayed true to their originals all these years. Whilst also staying true to Nike's tone of voice, by encapsulating heritage and character in every word.

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CREDITS

All imagery owned by Nike.

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