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Stargaze safely from your sofa mid-pandemic*

Stargaze safely from your sofa mid-pandemic*

Stargaze safely from your sofa mid-pandemic*

Stargaze safely from your sofa mid-pandemic*

Stargaze safely from your sofa mid-pandemic*

UNDER LUCKY STARS

UNDER LUCKY STARS

UNDER LUCKY STARS

UNDER LUCKY STARS

The background

Star map seller Under Lucky Stars wanted an interactive campaign to improve their backlink profile and get their name out there – but promoting seeing the stars at a time when we were all locked inside was never going to be easy.

The big idea

Given that audiences couldn't get to the parks to view the stars, a site needed to be made that would bring the stars to them. This high-impact page allowed audiences to tour stargazing sites in America's top national parks.

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The impact

The site was covered by Lonely Planet, Forbes and Travel + Leisure. It was also awarded #1 on '2020’s Most Inspiring Pieces of Interactive Content' list.

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With thanks to

Under Lucky Stars

Created at

Rise at Seven (2020)

My role

Lead design & art direction

Proud to have worked with

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Connect with me

Full portfolio/CV

Available on request.

© Copyright Amy Jones 2021. All rights reserved.