A socially-distanced UI to promote COVID-19 safety

A socially-distanced UI to promote COVID-19 safety

A socially-distanced UI to promote COVID-19 safety

A socially-distanced UI to promote COVID-19 safety

A socially-distanced UI to promote COVID-19 safety

Facebook

Mackeeper

Facebook

Facebook

Facebook

Responsible for
Concept
Campaign design
Copywriting

Responsible for
Concept
Campaign design
Copywriting

Responsible for
Concept
Campaign design
Copywriting

Responsible for
Concept
Campaign design
Copywriting

Responsible for
Concept
Campaign design
Copywriting

Project type
Self-initiated

Project type
Self-initiated

Project type
Self-initiated

Project type
Self-initiated

Project type
Self-initiated

Project live date
October 2020

Project live date
October 2020

Project date
October 2020

Project live date
October 2020
 

Project live date
October 2020

amy-jones-facebook-spacebook-social-distancing-4

The background

How can organisations pull their weight in pushing for COVID-19 safety? Well, with over 2.8 billion active users every month, social media giant Facebook has a bigger platform to affect change than any government does. By altering their UI – literally 'spacing out' profiles on-site – they can visually reinforce the message that people need to keep their distance from friends to slow the spread of the virus.

How can organisations pull their weight in pushing for COVID-19 safety? Well, with over 2.8 billion active users every month, social media giant Facebook has a bigger platform to affect change than any government does. By altering their UI – literally 'spacing out' profiles on-site – they can visually reinforce the message that people need to keep their distance from friends to slow the spread of the virus.

How can organisations pull their weight in pushing for COVID-19 safety? Well, with over 2.8 billion active users every month, social media giant Facebook has a bigger platform to affect change than any government does. By altering their UI – literally 'spacing out' profiles on-site – they can visually reinforce the message that people need to keep their distance from friends to slow the spread of the virus.

How can organisations pull their weight in pushing for COVID-19 safety? Well, with over 2.8 billion active users every month, social media giant Facebook has a bigger platform to affect change than any government does. By altering their UI – literally 'spacing out' profiles on-site – they can visually reinforce the message that people need to keep their distance from friends to slow the spread of the virus.

How can organisations pull their weight in pushing for COVID-19 safety? Well, with over 2.8 billion active users every month, social media giant Facebook has a bigger platform to affect change than any government does. By altering their UI – literally 'spacing out' profiles on-site – they can visually reinforce the message that people need to keep their distance from friends to slow the spread of the virus.

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amy-jones-facebook-spacebook-expanding-timeline

The design

I recreated Facebook's pages and made subtle changes to the existing design. Posts, replies and interactions were 'spread out' with 2 metre markings – adding space but not jarring usability too much.

I recreated Facebook's pages and made subtle changes to the existing design. Posts, replies and interactions were 'spread out' with 2 metre markings – adding space but not jarring usability too much.

I recreated Facebook's pages and made subtle changes to the existing design. Posts, replies and interactions were 'spread out' with 2 metre markings – adding space but not jarring usability too much.

I recreated Facebook's pages and made subtle changes to the existing design. Posts, replies and interactions were 'spread out' with 2 metre markings – adding space but not jarring usability too much.

I recreated Facebook's pages and made subtle changes to the existing design. Posts, replies and interactions were 'spread out' with 2 metre markings – adding space but not jarring usability too much.

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amy-jones-facebook-spacebook-social-distancing-2

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