Playful and vibrant branding and product design for a card-based party game.

IMG_1936 copy

Overview

With Schnap! you can forget about googling the rules to Ring of Fire, and searching high and low for Beer Pong balls. Since it's a twist on traditional snap, the rules are simple. When the top two cards match, it's a race to slap the pile and call 'Schnap!'. First to do so gets to delegate the cards' forfeit to another player.

Aiming to call time on the days of complicated party games, Schnap! went for a no nonsense approach led by playful design and bold typography.

The game sold 100 packs in its first ten days, and has since gone on to sell out and move onto its second edition.

With Schnap! you can forget about googling the rules to Ring of Fire, and searching high and low for Beer Pong balls. Since it's a twist on traditional snap, the rules are simple. Players take it in turns to lay cards down, and when the top two cards match, it's a race to slap the pile and call 'Schnap!'. First to do so gets to delegate the cards' forfeit to another player.

Aiming to call time on the days of complicated party games, Schnap! went for a no nonsense approach led by playful design and bold typography.

The game sold 100 packs in its first ten days, and has since gone on to sell out and move onto its second edition.

With Schnap! you can forget about googling the rules to Ring of Fire, and searching high and low for Beer Pong balls. Since it's a twist on traditional snap, the rules are simple. Players take it in turns to lay cards down, and when the top two cards match, it's a race to slap the pile and call 'Schnap!'. First to do so gets to delegate the cards' forfeit to another player.

Aiming to call time on the days of complicated party games, Schnap! went for a no nonsense approach led by playful design and bold typography.

The game sold 100 packs in its first ten days, and has since gone on to sell out and move onto its second edition.

With Schnap! you can forget about googling the rules to Ring of Fire, and searching high and low for Beer Pong balls. Since it's a twist on traditional snap, the rules are simple. Players take it in turns to lay cards down, and when the top two cards match, it's a race to slap the pile and call 'Schnap!'. First to do so gets to delegate the cards' forfeit to another player.

Aiming to call time on the days of complicated party games, Schnap! went for a no nonsense approach led by playful design and bold typography.

The game sold 100 packs in its first ten days, and has since gone on to sell out and move onto its second edition.

Schnap! Card-Drinking Game Amy Jones Leeds Design
SCH-Guidelines-Edited
Cards-Red
Cards-Back-Red
SchnapGame-Pile-Insta
Schnap! Game Animated Gif
Schnap Game Description

Collaborators: Jack Andrews
Manufacturer: Cartamundi

Collaborators: Jack Andrews
Manufacturer: Cartamundi