Schnap! Game Brand Identity

Playful and vibrant identity for Schnap!, the card-based party game. When a card inevitably slips down the back of the sofa, you’ll know which box to return it to.

Playful and vibrant identity for Schnap!, the card-based party game. When a card inevitably slips down the back of the sofa, you’ll know which box to return it to.

Playful and vibrant identity for Schnap!, the card-based party game. When a card inevitably slips down the back of the sofa, you’ll know which box to return it to.

Playful and vibrant identity for Schnap!, the card-based party game. When a card inevitably slips down the back of the sofa, you’ll know which box to return it to.

Playful and vibrant identity for Schnap!, the card-based party game. When a card inevitably slips down the back of the sofa, you’ll know which box to return it to.

SCH-Gameplay-Grey

Forget googling the rules to Ring of Fire, and searching high and low for ping pong balls. Here, the rules are simple. First to slap the pile and call 'Schnap!' on two matching cards gets to delegate the cards' forfeit to another player.

Forget about googling the rules to Ring of Fire, and searching high and low for ping pong balls. Here, the rules are simple. First to slap the pile and call 'Schnap!' on a pair of matching cards get to delegate the cards' forfeit to another player.

Forget googling the rules to Ring of Fire, and searching high and low for ping pong balls. Here, the rules are simple. First to slap the pile and call 'Schnap!' on two matching cards gets to delegate the cards' forfeit to another player.

Forget googling the rules to Ring of Fire, and searching high and low for ping pong balls. Here, the rules are simple. First to slap the pile and call 'Schnap!' on two matching cards gets to delegate the cards' forfeit to another player.

Forget googling the rules to Ring of Fire, and searching high and low for ping pong balls. Here, the rules are simple. First to slap the pile and call 'Schnap!' on two matching cards gets to delegate the cards' forfeit to another player.

I decided upon a bright and bold identity, led by emoji-inspired illustrations and playful type – in turn developing an unmissable product that brought something new to a category of soggy cards and complex rules.

I decided upon a bright and bold identity, led by emoji-inspired illustrations and playful type – in turn developing an unmissable product that brought something new to a category of soggy cards and complex rules.

I decided upon a bright and bold identity, led by emoji-inspired illustrations and playful type – in turn developing an unmissable product that brought something new to a category of soggy cards and complex rules.

I decided upon a bright and bold identity, led by emoji-inspired illustrations and playful type – in turn developing an unmissable product that brought something new to a category of soggy cards and complex rules.

I decided upon a bright and bold identity, led by emoji-inspired illustrations and playful type – in turn developing an unmissable product that brought something new to a category of soggy cards and complex rules.

SCH-Schnap-Call
SCH-Card-Back
Daddy-of-the-DP
SchnapGame-Card-Drinking-Game-Boxes-Pile
Schnap-Game-Card-Drinking-Game

Starting from a paper prototype, this 58-card deck uses emoji-inspired illustrations and a duotone colour palette to distinguish cards from one another, creating a bright and bold card-based party game.

Starting from a paper prototype, this 58-card deck uses emoji-inspired illustrations and a duotone colour palette to distinguish cards from one another, creating a bright and bold card-based party game.

Starting from a paper prototype, this 58-card deck uses emoji-inspired illustrations and a duotone colour palette to distinguish cards from one another, creating a bright and bold card-based party game.

Starting from a paper prototype, this 58-card deck uses emoji-inspired illustrations and a duotone colour palette to distinguish cards from one another, creating a bright and bold card-based party game.

Starting from a paper prototype, this 58-card deck uses emoji-inspired illustrations and a duotone colour palette to distinguish cards from one another, creating a bright and bold card-based party game.

SCH-Gameplay-Grey-5

The illustrations from the original edition translated into impactful animation assets for promo videos and social media, stepping out beyond the cards to help Schnap! become recognisable both online and off.

The illustrations from the original edition translated into impactful animation assets for promo videos and social media, stepping out beyond the cards to help Schnap! become recognisable both online and off.

The illustrations from the original edition translated into impactful animation assets for promo videos and social media, stepping out beyond the cards to help Schnap! become recognisable both online and off.

The illustrations from the original edition translated into impactful animation assets for promo videos and social media, stepping out beyond the cards to help Schnap! become recognisable both online and off.

The illustrations from the original edition translated into impactful animation assets for promo videos and social media, stepping out beyond the cards to help Schnap! become recognisable both online and off.

Schnap! Game Animated Gif
Schnap Game Description

Made by the worldwide leader in card game manufacturing, Cartamundi, the first edition sold 100 packs in its first ten days, later going on to sell out. Even breaking borders as packs flew out to Australia and the United States.

Made by the worldwide leader in card game manufacturing, Cartamundi, the first edition sold 100 packs in its first ten days, later going on to sell out. Even breaking borders as packs flew out to Australia and the United States.

Made by the worldwide leader in card games, Cartamundi, the first edition sold 100 packs in its first ten days, later going on to sell out. Even breaking borders as packs flew out to Australia and the United States.

Made by the worldwide leader in card game manufacturing, Cartamundi, the first edition sold 100 packs in its first ten days, later going on to sell out. Even breaking borders as packs flew out to Australia and the United States.

Made by the worldwide leader in card game manufacturing, Cartamundi, the first edition sold 100 packs in its first ten days, later going on to sell out. Even breaking borders as packs flew out to Australia and the United States.

SCH-Gameplay-Grey-3
Motion graphics and graphic design for Schnap! Game's Instagram posts.

The cards were reduced to simple colour pairings and clear type on collateral, calling upon double meanings to stand out in a crowd.

The cards were reduced to simple colour pairings and clear type on collateral, calling upon double meanings to stand out in a crowd.

The card's designs were reduced to simple colour pairings and clear type on collateral, calling upon double meanings to stand out in a crowd.

The cards were reduced to simple colour pairings and clear type on collateral, calling upon double meanings to stand out in a crowd.

The cards were reduced to simple colour pairings and clear type on collateral, calling upon double meanings to stand out in a crowd.

SCH-Generic-Top2
Tote bag for Schnap! Game, showing a bright card deck reading the words 'Give It Your Best Shot'

Responsible for
BRAND IDENTITY & STRATEGY
CAMPAIGNS & CONTENT

PRINT & PACKAGING
MOTION DESIGN

Responsible for
BRAND IDENTITY & STRATEGY
CAMPAIGNS & CONTENT

PRINT & PACKAGING
MOTION DESIGN

Responsible for
BRAND IDENTITY & STRATEGY
CAMPAIGNS & CONTENT

PRINT & PACKAGING
MOTION DESIGN

Responsible for
BRAND IDENTITY & STRATEGY
CAMPAIGNS & CONTENT

PRINT & PACKAGING
MOTION DESIGN

Responsible for
BRAND IDENTITY & STRATEGY
CAMPAIGNS & CONTENT

PRINT & PACKAGING
MOTION DESIGN

Collaborators
JACK ANDREWS

Collaborators
JACK ANDREWS

Collaborators
JACK ANDREWS

Collaborators
JACK ANDREWS

Collaborators
JACK ANDREWS

Twitter        LinkedIn  

Twitter
LinkedIn  

© AMY JONES 2020

© AMY JONES 2020

© AMY JONES 2020