Schnap! Drinking Game

Schnap! Drinking Game

Schnap! Drinking Game

A vibrant visual identity for my card game start-up, bringing something new to a category of soggy cards and complex rules. When one of these colourful cards inevitably slips down the back of the sofa at predrinks, you’ll know which box to return it to.

A vibrant visual identity for my card game start-up, bringing something new to a category of soggy cards and complex rules. When one of these colourful cards inevitably slips down the back of the sofa at predrinks, you’ll know which box to return it to.

A vibrant visual identity for my card game start-up, bringing something new to a category of soggy cards and complex rules. When one of these colourful cards inevitably slips down the back of the sofa at predrinks, you’ll know which box to return it to.

A vibrant visual identity for my card game start-up, bringing something new to a category of soggy cards and complex rules. When one of these colourful cards inevitably slips down the back of the sofa at predrinks, you’ll know which box to return it to.

A vibrant visual identity for my card game start-up, bringing something new to a category of soggy cards and complex rules. When one of these colourful cards inevitably slips down the back of the sofa at predrinks, you’ll know which box to return it to.

VISUAL IDENTITY, PACKAGING, DIGITAL

VISUAL IDENTITY, PACKAGING, DIGITAL

VISUAL IDENTITY, PACKAGING, DIGITAL

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Background

Forget googling the rules to Ring of Fire, and searching high and low for ping pong balls. Here, the rules are simple. First to slap the pile and call 'Schnap!' on a pair of matching cards gets to delegate the cards' forfeit to another player. I decided on a bright and bold identity, led by emoji-inspired illustrations and playful type, to develop an unmissable product that shakes up the saturated party industry both online and off.

Forget googling the rules to Ring of Fire, and searching high and low for ping pong balls. Here, the rules are simple. First to slap the pile and call 'Schnap!' on a pair of matching cards gets to delegate the cards' forfeit to another player. I decided on a bright and bold identity, led by emoji-inspired illustrations and playful type, to develop an unmissable product that shakes up the saturated party industry both online and off.

Forget googling the rules to Ring of Fire, and searching high and low for ping pong balls. Here, the rules are simple. First to slap the pile and call 'Schnap!' on a pair of matching cards gets to delegate the cards' forfeit to another player. I decided on a bright and bold identity, led by emoji-inspired illustrations and playful type, to develop an unmissable product that shakes up the saturated party industry both online and off.

Forget googling the rules to Ring of Fire, and searching high and low for ping pong balls. Here, the rules are simple. First to slap the pile and call 'Schnap!' on a pair of matching cards gets to delegate the cards' forfeit to another player. I decided on a bright and bold identity, led by emoji-inspired illustrations and playful type, to develop an unmissable product that shakes up the saturated party industry both online and off.

Forget googling the rules to Ring of Fire, and searching high and low for ping pong balls. Here, the rules are simple. First to slap the pile and call 'Schnap!' on a pair of matching cards gets to delegate the cards' forfeit to another player. I decided on a bright and bold identity, led by emoji-inspired illustrations and playful type, to develop an unmissable product that shakes up the saturated party industry both online and off.

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Starting from a paper prototype, this 58-card deck uses emoji-inspired illustrations and a duotone colour palette to distinguish cards from one another, creating a bright and bold card-based party game.

Starting from a paper prototype, this 58-card deck uses emoji-inspired illustrations and a duotone colour palette to distinguish cards from one another, creating a bright and bold card-based party game.

Starting from a paper prototype, this 58-card deck uses emoji-inspired illustrations and a duotone colour palette to distinguish cards from one another, creating a bright and bold card-based party game.

Starting from a paper prototype, this 58-card deck uses emoji-inspired illustrations and a duotone colour palette to distinguish cards from one another, creating a bright and bold card-based party game.

Starting from a paper prototype, this 58-card deck uses emoji-inspired illustrations and a duotone colour palette to distinguish cards from one another, creating a bright and bold card-based party game.

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The illustrations from the original edition translated into impactful animation assets for promo videos and social media, stepping out beyond the cards to help Schnap! become recognisable online and off.

The illustrations from the original edition translated into impactful animation assets for promo videos and social media, stepping out beyond the cards to help Schnap! become recognisable both online and off.

The illustrations from the original edition translated into impactful animation assets for promo videos and social media, stepping out beyond the cards to help Schnap! become recognisable both online and off.

The illustrations from the original edition translated into impactful animation assets for promo videos and social media, stepping out beyond the cards to help Schnap! become recognisable both online and off.

The illustrations from the original edition translated into impactful animation assets for promo videos and social media, stepping out beyond the cards to help Schnap! become recognisable both online and off.

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Made by the worldwide leader in card game manufacturing, Cartamundi, the first edition sold 100 packs in its first ten days, later going on to sell out. Even breaking borders as packs flew out to Australia and the United States.

Made by the worldwide leader in card game manufacturing, Cartamundi, the first edition sold 100 packs in its first ten days, later going on to sell out. Even breaking borders as packs flew out to Australia and the United States.

Made by the worldwide leader in card games, Cartamundi, the first edition sold 100 packs in its first ten days, later going on to sell out. Even breaking borders as packs flew out to Australia and the United States.

Made by the worldwide leader in card game manufacturing, Cartamundi, the first edition sold 100 packs in its first ten days, later going on to sell out. Even breaking borders as packs flew out to Australia and the United States.

Made by the worldwide leader in card game manufacturing, Cartamundi, the first edition sold 100 packs in its first ten days, later going on to sell out. Even breaking borders as packs flew out to Australia and the United States.

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Motion graphics and graphic design for Schnap! Game's Instagram posts.

The cards were reduced to simple colour pairings and clear type on collateral, calling upon double meanings to stand out in a crowd.

The cards were reduced to simple colour pairings and clear type on collateral, calling upon double meanings to stand out in a crowd.

The card's designs were reduced to simple colour pairings and clear type on collateral, calling upon double meanings to stand out in a crowd.

The cards were reduced to simple colour pairings and clear type on collateral, calling upon double meanings to stand out in a crowd.

The cards were reduced to simple colour pairings and clear type on collateral, calling upon double meanings to stand out in a crowd.

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Tote bag for Schnap! Game, showing a bright card deck reading the words 'Give It Your Best Shot'

Responsible for
VISUAL IDENTITY
PACKAGING
DIGITAL DESIGN
WEB DESIGN

Responsible for
VISUAL IDENTITY
PACKAGING
DIGITAL DESIGN
WEB DESIGN

Collaborators
JACK ANDREWS

Collaborators
JACK ANDREWS

Want to know more?
Get in touch and say hello.

Want to know more?
Get in touch and say hello.

hello@amyeljones.com
+44 (0) 7925 368 782

hello@amyeljones.com
+44 (0) 7925 368 782

hello@amyeljones.com
+44 (0) 7925 368 782

@2020 All rights reserved.

@2020 All rights reserved.

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