A bright & bold identity for my boozy start-up

A bright & bold identity for my boozy start-up

A bright & bold identity for my boozy start-up

A bright & bold identity for my boozy start-up

A bright & bold identity for my boozy start-up

Schnap! Game

Schnap! Game

Schnap! Game

Schnap! Game

Responsible for
Visual identity
Packaging design
Web & digital assets
Brand development

Responsible for
Visual identity
Packaging design
Web & digital assets
Brand development

Responsible for
Visual identity
Packaging design
Web & digital assets
Brand development

Responsible for
Visual identity
Packaging design
Web & digital assets
Brand development

Responsible for
Visual identity
Packaging design
Web & digital assets
Brand development

Startup collaborators
Jack Andrews

Created with
Jack Andrews

Created with
Jack Andrews

Created with
Jack Andrews

Created with
Jack Andrews

Project live date
August 2019

Project live date
August 2019

Project live date
August 2019

Project live date
August 2019

Project live date
August 2019

The background

Sick of googling the rules to Ring of Fire for the hundredth time, or searching high and low for ping pong balls? Same. Jack Andrews and I teamed up to create a simple drinking game based on traditional snap. The rules are simple – first to call out a pair of matching cards gets to delegate the boozy forfeit to another player.

Sick of googling the rules to Ring of Fire for the hundredth time, or searching high and low for ping pong balls? Same. Jack Andrews and I teamed up to create a simple drinking game based on traditional snap. The rules are simple – first to call out a pair of matching cards gets to delegate the boozy forfeit to another player.

Sick of googling the rules to Ring of Fire for the hundredth time, or searching high and low for ping pong balls? Same. Jack Andrews and I teamed up to create a simple drinking game based on traditional snap. The rules are simple – first to call out a pair of matching cards gets to delegate the boozy forfeit to another player.

Sick of googling the rules to Ring of Fire for the hundredth time, or searching high and low for ping pong balls? Same. Jack Andrews and I teamed up to create a simple drinking game based on traditional snap. The rules are simple – first to call out a pair of matching cards gets to delegate the boozy forfeit to another player.

Sick of googling the rules to Ring of Fire for the hundredth time, or searching high and low for ping pong balls? Same. Jack Andrews and I teamed up to create a simple drinking game based on traditional snap. The rules are simple – first to call out a pair of matching cards gets to delegate the boozy forfeit to another player.

SCH-Schnap-Call
SCH-Card-Back
Daddy-of-the-DP
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The design

I decided on a bright and bold identity, led by emoji-inspired illustrations and playful type, to develop an unmissable product that shook up the saturated party industry both online and off. The high-contrast colour palette and easy-to-decode action illustrations made the 58-card deck's styles easy to differentiate at speed.

I decided on a bright and bold identity, led by emoji-inspired illustrations and playful type, to develop an unmissable product that shook up the saturated party industry both online and off. The high-contrast colour palette and easy-to-decode action illustrations made the 58-card deck's styles easy to differentiate at speed.

I decided on a bright and bold identity, led by emoji-inspired illustrations and playful type, to develop an unmissable product that shook up the saturated party industry both online and off. The high-contrast colour palette and easy-to-decode action illustrations made the 58-card deck's styles easy to differentiate at speed.

I decided on a bright and bold identity, led by emoji-inspired illustrations and playful type, to develop an unmissable product that shook up the saturated party industry both online and off. The high-contrast colour palette and easy-to-decode action illustrations made the 58-card deck's styles easy to differentiate at speed.

I decided on a bright and bold identity, led by emoji-inspired illustrations and playful type, to develop an unmissable product that shook up the saturated party industry both online and off. The high-contrast colour palette and easy-to-decode action illustrations made the 58-card deck's styles easy to differentiate at speed.

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amy-jones-design-schnap-drinking-card-game-2@2x

The illustrations from the original edition translated into impactful animation assets for promo videos and social media, stepping out beyond the cards to help Schnap! become recognisable online and off.

The illustrations from the original edition translated into impactful animation assets for promo videos and social media, stepping out beyond the cards to help Schnap! become recognisable online and off.

The illustrations from the original edition translated into impactful animation assets for promo videos and social media, stepping out beyond the cards to help Schnap! become recognisable online and off.

The illustrations from the original edition translated into impactful animation assets for promo videos and social media, stepping out beyond the cards to help Schnap! become recognisable both online and off.

The illustrations from the original edition translated into impactful animation assets for promo videos and social media, stepping out beyond the cards to help Schnap! become recognisable both online and off.

Schnap-Card-Matching-Drinking-Party-Game
Schnap-Card-Matching-Drinking-Party-Game-2

Made by the worldwide leader in card game manufacturing, Cartamundi, we launched the first edition in time for Freshers' Week 2019. It later went on to sell out, even breaking borders as packs flew out to Australia and the United States.

Made by the worldwide leader in card game manufacturing, Cartamundi, we launched the first edition in time for Freshers' Week 2019. It later went on to sell out, even breaking borders as packs flew out to Australia and the United States.

Made by the worldwide leader in card game manufacturing, Cartamundi, we launched the first edition in time for Freshers' Week 2019. It later went on to sell out, even breaking borders as packs flew out to Australia and the United States.

Made by the worldwide leader in card game manufacturing, Cartamundi, we launched the first edition in time for Freshers' Week 2019. It later went on to sell out, even breaking borders as packs flew out to Australia and the United States.

Made by the worldwide leader in card game manufacturing, Cartamundi, we launched the first edition in time for Freshers' Week 2019. It later went on to sell out, even breaking borders as packs flew out to Australia and the United States.

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Coloured cards are forfeits, which when matched, a player can 'give' out

amy-jones-schnap-drinking-card-game-black-forfeits

Special black action cards deliver game-changing moments

With thanks to Jack Andrews & Cartamundi.

Get in contact with me at

Copyright © 2021 Amy Jones. All rights reserved.