Sandtone – celebrating Britain's best beaches in a Pantone pastiche*

Sandtone – celebrating Britain's best beaches in a Pantone pastiche

Sandtone – celebrating Britain's best beaches in a Pantone pastiche

Sandtone – celebrating Britain's best beaches in a Pantone pastiche

Sandtone – celebrating Britain's best beaches in a pantone pastiche

Parkdean Resorts

Parkdean Resorts

Parkdean Resorts

Parkdean Resorts

The background

Holiday park operator Parkdean Resorts wanted to own the Great British staycation market after the first UK lockdown. Celebrating the beauty and diversity of Britain’s best beaches would be a bonus.

The big idea

A colour-led campaign, pastiching the graphic language made iconic by Pantone. Matching every sand with its nearest swatch, we were able to code all the coasts and celebrate everything from the brightest beaches to the darkest dunes.

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The impact

In 2020, Sandtone won 'Global Integrated Content Campaign' and 'Global Travel & Leisure Campaign' at the Global Content Awards, and 'Best Use of Search in Travel/Leisure' at the UK Search Awards – proving that even in lockdown you can create great travel campaigns. 

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With thanks to

Parkdean Resorts & Rise at Seven – especially to Ash Billinghay for the words & Carrie Rose for the original concept.

Created at

Rise at Seven (2020)

My role

Lead design & art direction

Proud to have worked with

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* Let’s make something together.

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