Making a difference with data for IWD 2021

Making a difference with data for IWD 2021

Making a difference with data for IWD 2021

Making a difference with data for IWD 2021

Making a difference with data for IWD 2021

Interflora

Interflora

Interflora

Interflora

Interflora

Responsible for
Brand rollout
Campaign design
Image editing
Original concept

Responsible for
Brand rollout
Campaign design
Image editing
Original concept

Responsible for
Brand rollout
Campaign design
Image editing
Original concept

Responsible for
Brand rollout
Campaign design
Image editing
Original concept

Created at
Rise at Seven

Project live date
March 2021

Project live date
March 2021

Project live date
March 2021

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The background

Taking on the #ChooseToChallenge theme on International Women's Day 2021, Rise at Seven helped Interflora raise awareness of gender bias and empower women to have their voices heard. I pitched and later executed a series of visualising shocking gender inequality statistics using the medium of flowers.

Taking on the #ChooseToChallenge theme on International Women's Day 2021, Rise at Seven helped Interflora raise awareness of gender bias and empower women to have their voices heard. I pitched and later executed a series of visualising shocking gender inequality statistics using the medium of flowers.

Taking on the #ChooseToChallenge theme on International Women's Day 2021, Rise at Seven helped Interflora raise awareness of gender bias and empower women to have their voices heard. I pitched and later executed a series of visualising shocking gender inequality statistics using the medium of flowers.

Taking on the #ChooseToChallenge theme on International Women's Day 2021, Rise at Seven helped Interflora raise awareness of gender bias and empower women to have their voices heard. I pitched and later executed a series of visualising shocking gender inequality statistics using the medium of flowers.

Taking on the #ChooseToChallenge theme on International Women's Day 2021, Rise at Seven helped Interflora raise awareness of gender bias and empower women to have their voices heard. I pitched and later executed a series of visualising shocking gender inequality statistics using the medium of flowers.

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The design

Embracing the challenger theme, the style is stripped back and unburdened by any unnecessary visual bumpf so as not to detract from the message. Using a mix of white and red roses they show how women are overlooked and outnumbered, and this was rolled out across blog and social assets, OOH and magazine ads.

Embracing the challenger theme, the style is stripped back and unburdened by any unnecessary visual bumpf so as not to detract from the message. Using a mix of white and red roses they show how women are overlooked and outnumbered, and this was rolled out across blog and social assets, OOH and magazine ads.

Embracing the challenger theme, the style is stripped back and unburdened by any unnecessary visual bumpf so as not to detract from the message. Using a mix of white and red roses they show how women are overlooked and outnumbered, and this was rolled out across blog and social assets, OOH and magazine ads.

Embracing the challenger theme, the style is stripped back and unburdened by any unnecessary visual bumpf so as not to detract from the message. Using a mix of white and red roses they show how women are overlooked and outnumbered, and this was rolled out across blog and social assets, OOH and magazine ads.

Embracing the challenger theme, the style is stripped back and unburdened by any unnecessary visual bumpf so as not to detract from the message. Using a mix of white and red roses they show how women are overlooked and outnumbered, and this was rolled out across blog and social assets, OOH and magazine ads.

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The impact

The project was covered by a range of marketing press, including Adweek, The Drum and AdAge, alongside IWD campaigns by Hershey's and Barbie. 

The project was covered by a range of marketing press, including Adweek, The Drum and AdAge, alongside IWD campaigns by Hershey's and Barbie. 

The project was covered by a range of marketing press, including Adweek, The Drum and AdAge, alongside IWD campaigns by Hershey's and Barbie. 

The project was covered by a range of marketing press, including Adweek, The Drum and AdAge, alongside IWD campaigns by Hershey's and Barbie. 

The project was covered by a range of marketing press, including Adweek, The Drum and AdAge, alongside IWD campaigns by Hershey's and Barbie. 

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Thanks (a bunch) to the teams at Interflora & Rise at Seven.

Get in contact with me at

Copyright © 2021 Amy Jones. All rights reserved.