Happy Trowel Brand Identity

A welcoming identity and tone of voice for a D2C subscription service, bringing food-growing kits to gardens all over the country.

A welcoming identity and tone of voice for a D2C subscription service bringing food-growing kits to gardens all over the country.

A welcoming identity and tone of voice for a D2C subscription service bringing food-growing kits to gardens all over the country.

A welcoming identity and tone of voice for a D2C subscription service bringing food-growing kits to gardens all over the country.

Innovative app, UX/UI design for Happy Trowel's splash, launch, product and shop screens.

Whether you're a green-fingered gardener or a complete beginner, as long as you're ready to get involved – you're in. All about growing fresh seasonal produce in homes nationwide, Happy Trowel makes home-growing easy by dropping all that you need at your doorstep.

Whether you're a green-fingered gardener or a complete beginner, as long as you're ready to get involved – you're in. All about growing fresh seasonal produce in homes nationwide, Happy Trowel makes home-growing easy by dropping all that you need at your doorstep.

Whether you're a green-fingered gardener or a complete beginner, as long as you're ready to get involved – you're in. All about growing fresh seasonal produce in homes nationwide, Happy Trowel makes home-growing easy by dropping all that you need at your doorstep.

Whether you're a green-fingered gardener or a complete beginner, as long as you're ready to get involved – you're in. All about growing fresh seasonal produce in homes nationwide, Happy Trowel makes home-growing easy by dropping all that you need at your doorstep.

Whether you're a green-fingered gardener or a complete beginner, as long as you're ready to get involved – you're in. All about growing fresh seasonal produce in homes nationwide, Happy Trowel makes home-growing easy by dropping all that you need at your doorstep.

Planting the seed for sustainable living in the young and old, it's a company built with community at its heart. And in giving cliches and flowery traditions the (Wellington) boot, this identity propels the brand into a modern space to make gardening great again.

Planting the seed for sustainable living in the young and old, it's a company built with community at its heart. And in giving cliches and flowery traditions the (Wellington) boot, this identity propels the brand into a modern space to make gardening great again.

Planting the seed for sustainable living in the young and old, it's a company built with community at its heart. And in giving cliches and flowery traditions the (Wellington) boot, this identity propels the brand into a modern space to make gardening great again.

Planting the seed for sustainable living in the young and old, it's a company built with community at its heart. And in giving cliches and flowery traditions the (Wellington) boot, this identity propels the brand into a modern space to make gardening great again.

Planting the seed for sustainable living in the young and old, it's a company built with community at its heart. And in giving cliches and flowery traditions the (Wellington) boot, this identity propels the brand into a modern space to make gardening great again.

Amy Jones_Happy Trowel_Brand Identity Design
Amy Jones_Happy Trowel_Brand Identity Design

An extension of the letter ‘t’ acts as both a spade and a smile, working with the name to evoke a childish joy. When matched with greens that are as fresh as they look, the brand comes together as a whole.

An extension of the letter ‘t’ acts as both a spade and a smile, working with the name to evoke a childish joy. When matched with greens that are as fresh as they look, the brand comes together as a whole.

An extension of the letter ‘t’ acts as both a spade and a smile, working with the name to evoke a childish joy. When matched with greens that are as fresh as they look, the brand comes together as a whole.

An extension of the letter ‘t’ acts as both a spade and a smile, working with the name to evoke a childish joy. When matched with greens that are as fresh as they look, the brand comes together as a whole.

An extension of the letter ‘t’ acts as both a spade and a smile, working with the name to evoke a childish joy. When matched with greens that are as fresh as they look, the brand comes together as a whole.

Amy Jones_Happy Trowel_Brand Identity Design
Happy-Trowel-Website-UX-UI-Design

With the odd pun chucked in there for personality, the brand's stripped-back illustrations were also used as graphic elements across collateral, creating a sticker-like effect inspired by a long, visually-rich legacy of fruit stickers.

With the odd pun chucked in there for personality, the brand's stripped-back illustrations were also used as graphic elements across collateral, creating a sticker-like effect inspired by a long, visually-rich legacy of fruit stickers.

With the odd pun chucked in there for personality, the brand's stripped-back illustrations were also used as graphic elements across collateral, creating a sticker-like effect inspired by a long, visually-rich legacy of fruit stickers.

With the odd pun chucked in there for personality, the brand's stripped-back illustrations were also used as graphic elements across collateral, creating a sticker-like effect inspired by a long, visually-rich legacy of fruit stickers.

With the odd pun chucked in there for personality, the brand's stripped-back illustrations were also used as graphic elements across collateral, creating a sticker-like effect inspired by a long, visually-rich legacy of fruit stickers.

Happy-Trowel-Delivery-Truck-Design
Happy Trowel_Magazine Ad_Designs

Online and mobile services make managing food-growing deliveries a doddle. It's never been easier to press pause on your subscription, place new orders, or just get some tips on how to make your tomatoes tick.

Online and mobile services make managing food-growing deliveries a doddle. It's never been easier to press pause on your subscription, place new orders, or just get some tips on how to make your tomatoes tick.

Online and mobile services make managing food-growing deliveries a doddle. It's never been easier to press pause on your subscription, place new orders, or just get some tips on how to make your tomatoes tick.

Online and mobile services make managing food-growing deliveries a doddle. It's never been easier to press pause on your subscription, place new orders, or just get some tips on how to make your tomatoes tick.

Online and mobile services make managing food-growing deliveries a doddle. It's never been easier to press pause on your subscription, place new orders, or just get some tips on how to make your tomatoes tick.

Innovative app, UX/UI design for Happy Trowel's splash, launch, product and shop screens.
Innovative app, UX/UI design for Happy Trowel's splash, launch, product and shop screens.

GPS leaderboards check plant progress against custom groups e.g. 'Class 2B' or by street – firing up the little ones with a bit of literally 'healthy' competition.

GPS leaderboards check plant progress against custom groups e.g. 'Class 2B' or by street – firing up the little ones with a bit of literally 'healthy' competition.

GPS leaderboards check plant progress against custom groups e.g. 'Class 2B' or by street – firing up the little ones with a bit of literally 'healthy' competition.

GPS leaderboards check plant progress against custom groups e.g. 'Class 2B' or by street – firing up the little ones with a bit of literally 'healthy' competition.

GPS leaderboards check plant progress against custom groups e.g. 'Class 2B' or by street – firing up the little ones with a bit of literally 'healthy' competition.

Happy-Trowel-App-Design-Leaderboards

Notifications walked customers through their growing journey, giving a heads up on when to water, feed and even pick their produce. Once picked, collectable fridge magnets visibly mark a family's achievements.

Notifications walked customers through their growing journey, giving a heads up on when to water, feed and even pick their produce. Once picked, collectable fridge magnets visibly mark a family's achievements.

Notifications walked customers through their growing journey, giving a heads up on when to water, feed and even pick their produce. Once picked, collectable fridge magnets visibly mark a family's achievements.

Notifications walked customers through their growing journey, giving a heads up on when to water, feed and even pick their produce. Once picked, collectable fridge magnets visibly mark a family's achievements.

Notifications walked customers through their growing journey, giving a heads up on when to water, feed and even pick their produce. Once picked, collectable fridge magnets visibly mark a family's achievements.

HT-Fridge-Magnets
HT-Watch-Notification5

Responsible for
CONCEPT DEVELOPMENT
BRAND IDENTITY
COPYWRITING & TOV
UX/UI DESIGN

Responsible for
CONCEPT DEVELOPMENT
BRAND IDENTITY
COPYWRITING & TOV
UX/UI DESIGN

Responsible for
CONCEPT DEVELOPMENT
BRAND IDENTITY
COPYWRITING & TOV
UX/UI DESIGN

Responsible for
CONCEPT DEVELOPMENT
BRAND IDENTITY
COPYWRITING & TOV
UX/UI DESIGN

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© AMY JONES 2020

© AMY JONES 2020

© AMY JONES 2020