A campaign to welcome over 14,500 new students to Leeds University Union.

A campaign to welcome over 14,500 new students to Leeds University Union.

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Undergraduate mailout pack

Undergraduate mailout pack

Overview

With 14,500 new students descending on the University of Leeds in September, it's no wonder that Freshers' Week is a big date in campus diary. I worked with Leeds University Union to create an exciting campaign that would introduce newcomers to their Students' Union.

Led by three main pieces of print aimed at the Union's three core audiences; these were to be short, snappy and easily identifiable by colour.

It was also key that the print made clear the Union's autonomy from the University of Leeds. Colour, tone of voice, cut-out imagery and an experimental die-cut sleeve communicated the dynamism of Union activity whilst keeping it distinctive amongst more formal University documents.

With 14,500 new students descending on the University of Leeds in September, it's no wonder that Freshers' Week is a big date in campus diary. I worked with Leeds University Union to create an exciting campaign that would introduce newcomers to their Students' Union.

Led by three main pieces of print aimed at the Union's three core audiences; these were to be short, snappy and easily identifiable by colour.

It was also key that the print made clear the Union's autonomy from the University of Leeds. Colour, tone of voice, cut-out imagery and an experimental die-cut sleeve communicated the dynamism of Union activity whilst keeping it distinctive amongst more formal University documents.

With 14,500 new students descending on the University of Leeds in September, it's no wonder that Freshers' Week is a big date in campus diary. I worked with Leeds University Union to create an exciting campaign that would introduce newcomers to their Students' Union.

Led by three main pieces of print aimed at the Union's three core audiences; these were to be short, snappy and easily identifiable by colour.

It was also key that the print made clear the Union's autonomy from the University of Leeds. Colour, tone of voice, cut-out imagery and an experimental die-cut sleeve communicated the dynamism of Union activity whilst keeping it distinctive amongst more formal University documents.

With 14,500 new students descending on the University of Leeds in September, it's no wonder that Freshers' Week is a big date in campus diary. I worked with Leeds University Union to create an exciting campaign that would introduce newcomers to their Students' Union.

Led by three main pieces of print aimed at the Union's three core audiences; these were to be short, snappy and easily identifiable by colour.

It was also key that the print made clear the Union's autonomy from the University of Leeds. Colour, tone of voice, cut-out imagery and an experimental die-cut sleeve communicated the dynamism of Union activity whilst keeping it distinctive amongst more formal University documents.

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Undergraduate mailout (flick through to view)

Undergraduate mailout (flick through to view)

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Lightbox posters outside Leeds University Union during Freshers' Week 2019

Project Owner: Leeds University Union
Copywriting: Anna Warren
Developer: Sean Jessen

Project Owner: Leeds University Union
Copywriting: Anna Warren
Developer: Sean Jessen

Project Owner: Leeds University Union
Copywriting: Anna Warren
Developer: Sean Jessen

Project Owner: Leeds University Union
Copywriting: Anna Warren
Developer: Sean Jessen